What is repricing
Automated price adjustments based on market data
Repricing is the automated adjustment of product prices in response to competitor actions, demand shifts or purchase cost changes. In e-commerce, repricing is critical - whoever reacts faster wins.
Manually repricing hundreds or thousands of SKUs is impossible. By the time you check competitor prices and update your lists - the market has already moved again. A one-day delay can mean losing your price position in key categories.
Price Engine automates the entire process. It collects market prices, compares them with yours, proposes changes and - once approved - publishes new prices across all channels. Repricing rules run in a loop: monitoring, analysis, proposal, approval, publishing.
Unlike dedicated repricing tools, Price Engine is a complete pricing platform. Repricing is one feature alongside price lists, promotions, trade conditions and margin analytics. You do not need a separate tool for each aspect of your pricing policy.
Benefits
What repricing gives you in Price Engine
Competitor price monitoring
We collect prices from the stores and wholesalers you specify. We configure sources for your market and product range.
Automated repricing rules
Set rules: "price = competitor minus 3%, but no less than 15% margin". The system recalculates on every update.
Margin protection
Minimum margin thresholds at every level - product, category, channel. The system blocks changes that violate your limits.
Instant publishing
Approved prices reach your store, marketplace and ERP via API - in seconds, not hours.
Change history and comparisons
Full repricing history - when we changed a price, why and what the effect was. Compare your prices against the market over time.
Per-segment repricing
Different repricing strategies for different categories, brands or channels. Aggressive on bestsellers, conservative on niche products.
How it works
Repricing in Price Engine
From market monitoring to automated price updates - the entire cycle in one system.
Configure price sources
Specify the stores and wholesalers you want to monitor. We configure product matching by EAN, SKU or product name.
Set repricing rules
Define strategies per category - undercutting competitors, matching prices or premium pricing. Each rule has a margin threshold.
Review proposed changes
The system shows which prices need changing and why. Approve in bulk or one by one - you decide.
Publish and monitor
New prices reach sales channels via API. The dashboard shows results - margin change, price position and sales impact.
Frequently Asked Questions
Stop managing prices in spreadsheets
Walk us through your current pricing process. We'll show you how much time and margin you can get back with Price Engine.
Book a free consultation