What is pricing automation
Prices that update themselves — on your terms
Pricing automation uses rules and algorithms to update sales price lists without manual intervention. Instead of recalculating hundreds of SKUs in a spreadsheet after every cost change — you define rules and the system runs the calculations automatically.
In e-commerce, pricing automation is essential. Purchase costs change daily, exchange rates fluctuate, competitors react. A company that updates price lists manually is always one step behind the market.
Price Engine automates the entire pricing cycle: from base price changes in ERP, through margin and price list recalculation, to publishing new prices across all channels. You define the rules and thresholds — the system enforces them 24/7.
Benefits
What you get with pricing automation in Price Engine
Automated pricing rules
Rules based on target margin, purchase price, category and sales channel. The system recalculates price lists on every input data change.
Instant reaction to cost changes
When ERP sends new purchase prices, Price Engine automatically updates sales price lists. In minutes, not days.
Margin and price alerts
Notifications when margin drops below threshold, price goes out of range or a rule needs manual decision. No change goes unnoticed.
Per-channel automation
Different pricing rules for online store, marketplace, B2B portal and traditional sales. One system, multiple strategies.
Price scheduling
Plan price changes ahead — weekend promotions, seasonal sales, quarterly increases. The system activates them automatically.
Safety thresholds
Minimum margin, maximum percentage change, limits per category. The system prevents changes that violate your rules.
How it works
Pricing automation step by step
From configuring rules to automatic publishing — the entire process without manual intervention.
Connect data sources
Integration with ERP (purchase prices), PIM (product data) and e-commerce platform. Data syncs automatically.
Define automation rules
Target margins, calculation chains, activation conditions and safety thresholds. Configured in the dashboard, no coding needed.
System recalculates price lists
After every input data change, Price Engine automatically recalculates sales price lists. Changes above threshold await approval.
Prices reach channels
Approved prices publish automatically via API — store, marketplace, B2B portal, ERP. No manual export needed.
Frequently Asked Questions
Stop managing prices in spreadsheets
Walk us through your current pricing process. We'll show you how much time and margin you can get back with Price Engine.
Book a free consultation