What is price optimization
Better prices through data, not guesswork
Price optimization is the process of setting optimal product prices based on data - costs, margins, competitor prices, demand and customer behavior. It is not a one-time price list change but a continuous process of refining your pricing policy.
In e-commerce, manual price optimization is impractical with hundreds or thousands of SKUs. Price automation eliminates manual calculations and lets you focus on strategy. The key question: which products have margins that are too low, and which ones could earn more?
Price Engine analyzes your price lists, margins and trade conditions - and helps you find products where raising or lowering the price makes sense. No analyst team required. A dashboard with price waterfalls, margin alerts and market comparisons gives you the full picture.
Price optimization in Price Engine works at multiple levels: per product, per category, per sales channel. You can define different strategies for B2B and B2C, marketplace and own store - and the system ensures every price meets your margin rules.
Benefits
How Price Engine helps you optimize prices
Real-time margin analysis
Dashboard shows margins per product, category and channel. See at a glance where margins drop below threshold.
Automated pricing rules
Rules based on target margin, purchase price, sales channel. The system recalculates prices automatically when costs change.
Per-channel optimization
Different pricing strategies for B2B, B2C and marketplace. Each channel has its own margin rules and price thresholds.
Price waterfall
See the full price calculation path - from purchase cost, through margin, discount, to the final customer price.
Bulk price changes
Change prices across an entire category in one click. Raise margin by 2% on 500 products - no spreadsheet needed.
Change control and audit
Full price change history - who changed what, when and why. Every change requires approval.
How it works
Price optimization step by step
From analyzing current prices to automated optimization - Price Engine guides you through the entire process.
Import pricing data
Connect your ERP with purchase costs and current price lists. The system calculates actual margins on every product.
Identify issues
Dashboard flags products with low margins, prices below cost or large deviations from market.
Set optimization rules
Define target margin per category and channel. The system proposes new prices - you just approve.
Monitor results
Compare margins before and after optimization. Alerts flag when a price needs readjustment.
Frequently Asked Questions
Stop managing prices in spreadsheets
Walk us through your current pricing process. We'll show you how much time and margin you can get back with Price Engine.
Book a free consultation