What is dynamic pricing
Prices that adapt to market conditions in real time
Dynamic pricing is a strategy where product prices change automatically based on market conditions - demand, competitor prices, inventory levels or seasonality. It is one of the most effective pricing strategies for e-commerce businesses looking to maximize margin while staying competitive.
In B2B and B2C e-commerce, dynamic pricing lets you react to changes faster than competitors. Instead of manually reviewing hundreds of SKUs - you define rules and the system does the rest. Companies using dynamic pricing software typically see 5-15% margin improvement within the first quarter.
Price Engine gives you the tools to implement dynamic pricing without a data science team. Price rules, margin thresholds and alerts - configured in a dashboard, no code required. Unlike enterprise dynamic pricing solutions that take months to deploy, Price Engine goes live in days.
Whether you sell on your own e-commerce store, B2B portal or marketplace - Price Engine applies your dynamic pricing rules consistently across all channels. One source of truth, multiple pricing strategies.
Benefits
What you get with dynamic pricing in Price Engine
Automated price rules
Define conditions - prices adjust automatically. Rules based on margin, competition, seasonality or sales channel.
Competitor price monitoring
Track prices across stores and wholesalers. The system compares them to yours and flags when action is needed.
Margin protection
Set minimum margin thresholds - the system prevents going below. Every price change goes through validation.
Per-channel pricing
Different prices for your online store, B2B portal and marketplace. One system, multiple pricing strategies.
Price scheduling
Plan price changes ahead - weekend promotions, seasonal sales, quarterly increases.
Price alerts
Notifications when a price drops below margin, a competitor changes price or a rule needs your decision.
How it works
Dynamic pricing in 4 steps
From importing price lists to automated price changes - the entire process in one tool.
Import price lists
Connect your ERP or PIM - base price lists sync automatically. We support Comarch ERP XL, SAP, Ergonode and Akeneo.
Define price rules
Rules based on margin, competitor price, category or sales channel. Chain conditions together - no coding needed.
Monitor and react
A dashboard with pricing KPIs shows margins, deviations and alerts. The system suggests where to adjust prices.
Publish prices automatically
Approved prices reach all channels via API - storefront, marketplace, mobile app, ERP.
Frequently Asked Questions
Stop managing prices in spreadsheets
Walk us through your current pricing process. We'll show you how much time and margin you can get back with Price Engine.
Book a free consultation